What is the IMC planning process? What are the steps? What do you think the biggest planning factors are?

1. As we’ll learn in detail during the term and as will be at the heart of your course projects, the central tools for an IMC program are its promotional mixes. So, what is a promotional mix? What are the specific tools at our disposal? If you have personal experiences with a specific tool(s), give us your personal example?

2.So, what is the IMC planning process? What are the steps? What do you think the biggest planning factors are?

3. What is value-added selling? Why have firms been motivated to adopt this selling approach?

4. According to our readings, what is the salesperson’s role in value creation?


 

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