The perceived benefit of a product/service relative to its price constitutes its what
Place.The perceived benefit of a product/service relative to its price constitutes its what? (1.0)
Promotion
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Question 31 pts
The perceived benefit of a product/service relative to its price constitutes its what? (1.0)
Value
Unique selling proposition
Substitutability
Marketability
Two p’s
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Question 41 pts
Which of the following is an example of primary research (as opposed to secondary research)? (2.3)
A customer survey
Census reports
Wikipedia
Consumer purchase data
Industry sales figures
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Question 51 pts
Carving out a unique position in the minds of consumer so as stand out from the competition is the goal of… (1.1)
Competitive Differentiation
Distribution
Consumer Promotion
Monopoly
Segmentation
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Question 61 pts
Which of the following product descriptions reflects a service dominant logic? (1.3)
Gatorade is a thirst quencher.
Gatorade is sold in many places you frequent.
Gatorade is endorsed by many athletes.
Gatorade tastes better than its competitors.
Gatorade is a sweet, colorful liquid.
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Question 71 pts
What is the essence of marketing 3.0? (1.2)
Marketing investment must deliver a minimum ROMI of $3.00.
Marketing can be thought of as a simple 3 step process.
All brands need a minimum 3% market share to survive.
Customers are more than consumers; they are collaborators.
All marketing messages must be received at least 3 times to be effective.
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Question 81 pts
What three things constitute the triple bottom line? (1.5)
Economic value, environmental health and social progress
Revenue, income and profit
Signed, sealed, delivered
Product, price and promotion
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